The Lighthouse Diaries

Talking Mobile Code

nobody@vox.com(Packman) — Sat, 03 Nov 2007 03:03:40 +1100

Springwise highlights Augme this week, a site which lets you create a unique two-dimensional barcode. When scanned by a mobile phone, it links up with the website embedded in the code. This could be a Facebook profile, a cause, a product site or ...

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Vive la AOL France

nobody@vox.com(Packman) — Sun, 28 Oct 2007 20:53:35 +1100

As an AOL alumni and in fact VP of Communications for AOL Europe at one time, I was fascinated to hear of AOL France recently laying off 90 of their 140 strong workforce, who apparently spent their last day cutting a very amusing little video to ...

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Anyone for Kameraflage?

nobody@vox.com(Packman) — Sun, 21 Oct 2007 22:09:54 +1030

As a marketer, the idea of planting subliminal messages on T-shirts, movies and billboards that can only be seen with digital cameras might be pretty cool, right? Well, it's here and it's called context-sensitive display technology. It works by u...

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Family Guy Hooks Up With Google

nobody@vox.com(Packman) — Sun, 07 Oct 2007 09:03:29 +1030

Seth McFarlane, creator of "Family Guy" has hooked up with Google, using its AdSense network to distribute original video shorts. The show, which will be paid for by embedded ads, will appear in banners Google serves on both its own and independe...

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About Facebook

nobody@vox.com(Packman) — Fri, 13 Jul 2007 13:10:09 +1030

I think it's pretty obvious to everyone by now that Facebook has gone well over the tipping point. Interestingly, it's done that by recently attracting my peers, those folk who have left college or university. The 30-somethings (and above!) A qui...

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Project "Cloverfield"

nobody@vox.com(Packman) — Wed, 11 Jul 2007 18:24:24 +1030

Here's an interesting one. Paramount has released a movie trailer, currently running in the US before The Transformers, which basically amounts to a grainy home video of a twentysomething party abruptly turning into a scene of huge fireballs erup...

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Crowdsourcing To A Tee

nobody@vox.com(Packman) — Wed, 20 Jun 2007 12:49:57 +1030

I have always been fond of a good t-shirt with a clever/humourous tag or design. I often find myself looking for my favourite tee at music festivals and outdoor gatherings, even distilling it further in my mind to giving top honours in both male ...

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P2P IPTV Hots Up With Joost Competitor

nobody@vox.com(Packman) — Mon, 11 Jun 2007 18:16:20 +1030

Joost finally has a competitor in the P2P IPTV market with the appearance last week of Babelgum. With many pundits hyping this as the next big thing, these applications allow you to flip through channels (or create your own perosonalised channels...

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Search and Discover New Music

nobody@vox.com(Packman) — Sun, 10 Jun 2007 19:27:31 +1030

There are lots of "search and discover" music websites out there, but one I am using a bit more at the moment is MusicMesh. I really like the interface and the fact it gives me reviews, wikipedia links, related YouTube videos and more. I guess th...

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The Algorithm

nobody@vox.com(Packman) — Wed, 30 May 2007 09:06:40 +1030

Not sure about Ask.com and their Algorithm campaign. Not sure if anyone cares. My search results are brought to me via a very complicated algorithm. OK. That's great. In fact, 80% of search results on the Internet are generated by one algorithm. ...

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