The Algorithm
Not sure about Ask.com and their Algorithm campaign. Not sure if anyone cares. My search results are brought to me via a very complicated algorithm. OK. That's great. In fact, 80% of search results on the Internet are generated by one algorithm. Hmm. Not sure this piece of information is worth owning as part of a brand position. If I was more techy and I knew all about this stuff anyway, why is Ask.com reminding me? Here is Ask's VP of Marketing discussing the campaign. What's even more interesting, if that is the right word, is that the campaign has now moved outdoors with billboards invoking the name of the Unabomber. What? Yep, that's right. Check it out below. I'm not sure who thought this was a good idea. Seems the guys at Techcrunch are a bit bewildered about all this as well.
/dp
