Talking Mobile Code

Springwise highlights Augme this week, a site which lets you create a unique two-dimensional barcode. When scanned by a mobile phone, it links up with the website embedded in the code. This could be a Facebook profile, a cause, a product site or a brand link. Augme also lets people link to profile pages they create on the Augme site. They make their money through selling customisable t-shirts printed with your code. These semacodes or QR codes have been around for a couple of years now, but with readers only available for a limited number of handsets, it hadn't really taken off beyond places like Korea, where these box-shaped codes are becoming as common as URLS and barcodes. They present a fantastic way to get to consumers and give them the opportunity to access your information in a dynamic and interesting way. The good news is that sites like Augme offer readers for a much broader range of handset models now, which can be downloaded to your computer or direct to your handset very easily. I found my model easily. I currently use a MOTO Q9 and was able to quickly download a reader for the model direct to my phone. I then used Augme to create a datamatrix for my PR business and everything worked according to plan when I scanned it using my phone. Check out the Active Print Project to learn how marketers and others are using mobile-coded media. I'm looking forward to getting a campaign using this technology up and running. /dp

Augme