Here comes the McPressRelease, You Want Fries With That?
This will no doubt spur some interesting discussion around the watercooler of multinational PR agencies, PRstore --"Your Marketing Superstore" -- offers ready-made PR and marketing communications services for small businesses. With myriad of press release and editorial solutions, copywriting, design, and other forms of PR and marketingware on offer, PRstore does a good job in providing a service that may otherwise be out of reach for those not quite ready for the bigger budget PR campaign. The question of course remains if a commoditised, cookie-cutter approach to PR is a good thing for the industry, but all credit to PRstore, I'm sure their services will garner plenty of interest -- if only from whingeing PR flacks.
/dp
Comments
There is always space for other players in the industry. This approach is an interesting one though - assuming that you can fit all clients into one mould, a 'one size fits all' PR strategy. Whatever happened to the bespoke approach?
I do agree, however, that it will probably do a great deal to help out smaller budget clients.