Family Guy Hooks Up With Google
Seth McFarlane, creator of "Family Guy" has hooked up with Google, using its AdSense network to distribute original video shorts. The show, which will be paid for by embedded ads, will appear in banners Google serves on both its own and independent sites. The notion is that as ads, the videos will reach a larger audience than a website dedicated to the clips. For Google, it's a way to fill unsold ad inventory and prove the notion of AdSense as a distribution vehicle. By inserting content into ad banners, it could also have a longer term benefit of making users pay more attention to banners, something users don't often do these days. Either way, I am a big Family Guy fan, so I will be checking the new vids out.
/dp
